Market Entry Plan for a Renewable Energy Company into Latin America

Strategic market entry plan for wind and solar in high-opportunity regions.

Challenge

GreenFuture Energy sought to expand beyond its saturated home market into Latin America’s high-potential renewable energy sector. The region offers abundant natural resources and supportive policies, but presents challenges including fragmented regulatory frameworks, infrastructure gaps, and political risk. Without a structured, data-driven approach, the company risked inefficient market entry and misallocated resources.

Project Brief & Statement Of Work

A project brief is a high-level overview that explains the purpose of the project, the problem it addresses, its objectives, scope, key stakeholders, constraints, and measures of success, essentially setting the strategic direction. The statement of work (SOW) builds on this by detailing exactly how the project will be delivered, outlining the approach, tasks, deliverables, timeline, governance, and responsibilities to turn the vision into a clear execution plan.

Project Kick-off Deck

The Kick-off Deck is a short presentation used to formally launch the project, align stakeholders, and set expectations. It outlines the agenda for the meeting, project goals, scope, timeline, and agreed ways of working. The deck also includes a RACI matrix to define roles and responsibilities, a communications plan for regular updates, and an initial risk log to ensure early awareness of potential challenges.

Discovery Deck

The Discovery Deck sets out the approach to gather the right data and insights at the start of the project. It defines the purpose of discovery, lists data requests, outlines stakeholder interviews and sample questions, and lays out a desk research plan. It also maps current-state processes and capabilities, frames hypotheses through an issue tree, and identifies immediate next steps. This ensures the strategy is grounded in evidence and aligned with client priorities.

Analysis Deck

The Analysis Deck is a deep-dive market study that evaluates Latin America’s renewable energy landscape. It includes country snapshots, Porter’s Five Forces, SWOT, competitor and customer segmentation, operational risks, and unit economics benchmarks. The deck uses ICE scoring to prioritise opportunities and concludes with implications and next steps, serving as the evidence base for subsequent strategy synthesis.

Synthesis Deck

The Synthesis Deck consolidates insights from market research, competitive analysis, and financial modelling into a recommended strategy. It summarises headline findings, compares strategic options, and sets out the dual-track approach for Brazil and Chile with a pipeline in Colombia. The deck also covers risks and mitigations, illustrates financial impacts, and provides an implementation roadmap, KPI framework, and next 90-day steps, making the strategy actionable.

Measurement Deck

The Measurement Deck defines how success will be monitored once the market entry strategy is in motion. It presents a KPI dashboard mock-up, a framework of definitions and targets, and explicit guardrails with intervention playbooks. It also includes a benefits realisation tracker, risk heatmap, and experiment tracking board, supported by an assumptions pack and governance cadence timeline. This ensures the client can track progress, course-correct, and learn systematically.

Wrap Up Deck

The Wrap-up Deck is a short presentation used to formally close the engagement and hand over ownership to the client. It summarises the measurement framework, provides SOPs and templates for KPIs and benefits tracking, lists all technical annexes delivered, and recaps the one-page strategy summary. It also documents lessons learned and sets out a clear 30/60/90 day action plan to ensure continuity after the consultancy project ends.